Media competition
ミラノ サローネ（ミラノデザインウィーク）が世界最大レベルのデザイン展示会であることは周知の事実だが、それに合わせて初日に発行される、一般新聞の付録のデザイン特集号のページ数＆レベルが半端で無い！ 新聞最大手 Corriere della Sera（コリエーレ・デッラ・セーラ紙 25万部発行）は今回2部構成で何と、全体版が80ページ、キッチン・水回り版が64ページ！ ２番手の La Reppubulica（ラ・レップブリカ紙 17万部）が 112ページ！ 共に広告も多く入っているが、月刊のインテリア/デザイン専門誌と同じようにハイレベル！
It is a well-known fact that Milano Salone (Milan Design Week) is one of the world’s largest design exhibitions. Along with that, the number of pages and level of the design special issue of the appendix of the general newspaper, which will be published on the first day, is incredible! The largest newspaper, Corriere della Sera (published by 250,000 copies of Corriere della Sera), is now divided into two
Surprisingly, the overall version is 80 pages, and the kitchen/plumbing version is 64 pages! La Reppubulica (170,000 copies) is 112th page! Both have a lot of advertisements, but they are as high level as monthly interior / design magazines!
「これが本当に一般新聞紙のサローネ無料デザイン付録？！」今年のトレンド、主要各社の新作、スタルク、リッソーニなど定番大御所デザイナーの新作とコメント。新人有力デザイナーの紹介、ストーリーや市内の関連イベントの見どころ等。驚くほど充実している。
“Is this really a general newspaper Salone free design appendix?!” Comment on this year’s trends, new works by major companies, and new works by classic big name designers such as Starck and Lissoni.
Introducing leading new designers, stories and highlights of related events in the city. Surprisingly fulfilling
既に毎年恒例のサローネ特集号だが、２番手のレップブリカ紙も同じように厚い特集号で来たので、
コリエーレ紙は一番手のメンツにかけて、前述の２部構成できた。（前回までは一冊のみ）
メディア業界内での熾烈な競争が繰り広げている。
これさえあれば、毎回サローネについての講演が出来るほど（笑）
It’s already an annual Salone special issue, but the second-ranked Repblica also came with a thick special issue, The Corriere paper was able to consist of the two parts mentioned above, taking the first step. (Only one until last time) Competition within the media industry is fierce.
As long as I have this, I can give a lecture about Salone every time : )
一方、市内展フオーリサローネのガイドを出してる老舗デザイン誌インテルニは、本編、キッチン特集、フオーリガイド、 同誌主催のイベント；デザイン・リ・ジェネレーション展のパンフ等、出版物は豊富。
On the other hand, the long-established design magazine Interni, which publishes a guide for the city exhibition Fuori Salone, has published the main story, the kitchen feature, the Fuori guide, Events sponsored by the same magazine; publications such as pamphlets for the Design Regeneration exhibition.
このようにデザイン業界専門者のみでなく一般の人々を巻き込んでのミラノ市最大のイベントは終了した。今回のデザインウィークはご存知のように戦争＆コロナの影響で, ロシア＆中国不在のも全体で約40万人もの訪問者が訪れ、ホテル・レストラン業界も含め、関係者は安堵してる。
In this way, the largest event in the city of Milan involving not only design industry professionals but also the general public has come to an end. As you know, this design week is affected by war and corona. About 400,000 visitors have visited Russia & China as a whole, People involved, including the hotel and restaurant industry, are relieved.
来年に期待が更にかかる。 Expect more next year.
