Best 3 of SuperDesignShow at SuperStudio
フオーリサローネの老舗、トルトナ地区のSuperStudioも3年ぶり。力作の展示が30以上もひしめく中から、会場の主催者＆オーナーのジレッラ・ボリオーリ氏にベスト3を紹介していただいた。
「皆、非常にレベルが高く、選ぶのは困難だが、この3つをお勧めする」と。
Super Studio in the Tortona district, a long-established store in Fouli Salone, is also the first in three years.From more than 30 exhibitions of masterpieces. The organizer and owner of the venue, Ms.Girella Boliori, introduced us to the top three. “Everyone is very high level and difficult to choose, but I recommend these three,” she said.
１、ハイアール （中国）
御存じのように日本の三洋電機の家電を引き継いで、今回は伊のキャンディ社とアメリカのフーバー社を新たに傘下に収め、今や世界最大の白物家電会社だ。その規模で次世代型家電への取組と美しいインスタレーションが目を引く。
Haier (Chine)
As you know, we took over the home appliances of Sanyo Electric in Japan, and this time we newly acquired Candy in Italy and Hoover in the United States. It is now the largest white Domestic Electric company in the world. At that scale, efforts for next-generation home appliances and beautiful installations are eye-catching.
２、東洋アルミ（日本）
世界トップクラスのアルミ製品メーカー。今回は光の方向で色の見え方が変わる干渉色アルミ顔料「クロマシャイン®」使用。「光の干渉」とはクジャクの羽根やシャボン玉のような効果。非常に興味深く、日本の技術力の高さをアピール。展示デザインはスタジオWE+。実際の応用例が待たれる。
Toyo Aluminum (Japan)
World-class aluminum product manufacturer. This time, we used the interference color aluminum pigment “Chromashine ®” whose color appearance changes depending on the direction of light. “Light interference” is an effect like a peacock feather or a soap bubble. Very interesting and appealing the high level of Japanese technology.The exhibition design is Studio WE +. An actual application example is awaited.
3、Hypernova GLO tm USA
加熱式たばこのグローが極超新星をテーマにSara Ricciardi氏が担当。まるでカレイドスコープ（万華鏡）の中に迷い込んだかのようなイメージ空間。悪者扱いされてるタバコ会社からの反撃の一つ。
Sara Ricciardi is in charge of the heat-not-burn tobacco glow with the theme of hypernova. An image space that makes you feel as if you are lost in a kaleidoscope. One of the counterattacks from a tobacco company that is treated as a bad guy.
他には、USAの3Dプリンティング リーダー、stratasys社が独自技術で、布地などとの異素材コンビをアピール。ファッション分野への取り組みが斬新で美しい。
In addition, her leader in 3D printing in the USA, stratasys, uses its own technology to appeal the combination of different materials with fabrics. The approach to the fashion field is novel and beautiful.
日本勢ではLEXUSが持続可能をテーマに展示「LEXUS: Sparks of Tomorrow」とLEXUSDESIGN AWARD 2022 の6組のプロトタイプ展示。
“LEXUS: Sparks of Tomorrow” will be exhibited in Japan with the theme of sustainability. and Six sets of prototypes of LEXUS DESIGN AWARD 2022
日本初３DのShadeで有名なFORUM8社はVRやインテラクティブ機器＆システムをアピール
FORUM8, famous for Japan’s first 3D Shade, appeals VR and interactive devices & systems
中庭ではチェコの tiny coがその名の通り、小さな家のシステムを展示販売。東欧のレベルも上昇中。
As the name suggests, Czech tiny co exhibits and sells a small house system in the courtyard. The level of Eastern Europe is also rising.
